A lot of Twitter (NYSE: TWTR) users felt heard over the weekend after the social media giant tweeted that it is working on an edit button. But, since it was tweeted on April Fool’s Day, not a lot wanted to take the bait.
If this is an April fools day joke- I swear to god
— David Hogg 🌻 (@davidhogg111) April 1, 2022
Wait isn't today April the 1st?!?!? pic.twitter.com/kbL1yq6fLP
— Sadie 💌 (@SLiim_sadie) April 1, 2022
Apparently, the platform wasn’t kidding. Its communications team account tweeted on Tuesday a preview of what the ‘edit tweet’ button would look like.
ps: we weren’t jokinghttps://t.co/DPuL1dWnPm
— Twitter Comms (@TwitterComms) April 5, 2022
The edit button is expected to appear once a user clicks the ‘meatballs menu’ on their own tweets.
Did Elon have a hand in edit?
The social media giant’s announcement came on the heels of the news of Tesla CEO Elon Musk’s 9.2% passive equity purchase of Twitter shares. Soon after, Twitter CEO Parag Agrawal announced that Musk is joining the company’s board of directors, apparently a result of “weeks of discussion”.
Musk replied that he is “looking forward” to working with the Twitter team “to make significant improvements” in the coming months.
The 13G SEC of Musk’s investment is dated March 14, two weeks before he tweeted a poll asking if the platform is rigorously adhering to the free speech principle. After the results that saw 70.4% voting in the negative, he also touted the possibility of “a new platform.” While many took this as a precursor for Musk putting up his own social media site, his consequent stock purchase put his intention in a different context.
Is a new platform needed?
— Elon Musk (@elonmusk) March 26, 2022
After the announcement of his appointment to the Twitter board, Musk tweeted another poll asking if users would want a button to edit tweets. It is not clear how powerful his voice would be on the board but given his way of democratizing corporate decisions, it wouldn’t be amiss to say that he brings a lot of weight to the discussion table.
Do you want an edit button?
— Elon Musk (@elonmusk) April 5, 2022
But Twitter made it clear that the ‘edit button’ in the works was not born out of “a poll”, saying the function has been in the works since last year.
now that everyone is asking…
— Twitter Comms (@TwitterComms) April 5, 2022
yes, we’ve been working on an edit feature since last year!
no, we didn’t get the idea from a poll 😉
we're kicking off testing within @TwitterBlue Labs in the coming months to learn what works, what doesn’t, and what’s possible.
The edit tweet function has long been clamored by many users as the microblogging site remains one of the few platforms without it. Currently, users can see if a tweet has been deleted by the author –a feature that was launched in 2021– and this could be a potential feature for edited tweets.
As late as November 2021, the platform has been poking fun at its lack of edit function, saying one’s “typo makes [the tweet] original.”
you don't need an edit button, you just need to forgive yourself
— Twitter (@Twitter) June 29, 2021
Twitter last traded at US$50.98 on the NYSE.
Information for this briefing was found via Twitter. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.