Alissa Heinerscheid, Bud Light’s Vice President of Marketing, spoke on a podcast on March 30 about the approach that the popular beer brand is taking for its marketing and said that her job was to “evolve and elevate this incredibly iconic brand.” Bud Light received backlash from conservative beer drinkers recently when the brand engaged … Continue reading Bud Light Exec Says Marketing Strategy Is A Move Away From “Fratty” and “Out-of-Touch Humor”