Uber (NYSE: UBER) is set to shut down its alcohol delivery app, Drizly, marking the end of a three-year journey since the ride-sharing giant acquired the platform for $1.1 billion, according to Axios. 

Drizly, which boomed with the pandemic era demand for at-home delivery, had become the largest online alcohol marketplace in North America. The closure is part of Uber’s strategic decision to streamline its offerings into the core Uber Eats platform.

Effective March 31, 2024, Drizly will cease operations as an independent app, and its marketplace will be seamlessly integrated into Uber Eats. 

In a statement, Pierre Dimitri Gore-Coty, Uber’s senior vice president of delivery, emphasized the company’s commitment to focusing on the core Uber Eats strategy, aiming to provide consumers with a one-stop-shop for food, groceries, and alcohol. 

“We’re grateful to the Drizly team for their many contributions to the growth of the BevAlc delivery category as the original industry pioneer,” Gore-Coty added.

Uber’s move to consolidate its delivery services also led to the discontinuation of the grocery shopping app, Cornershop. 

Information for this story was found via Axios, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.