Today on The Daily Dive, our host Cassandra Leah sits down with Jeff Maser, CEO of Tinley Beverage (CSE: TNY) to talk sober curious. Within, Jeff educates us on the sober curious movement, where it comes from, and where its headed.

Jeff offers us his insights to the low-no alcohol category, which Tinley’s Beckett’s brand is focused within. Recently, the company launched its products in numerous big name retailers, chief among which is Costco Wholesale as well as Ralph’s, a subsidiary of Kroger Company. Maser discusses these latest developments in detail, while also bringing to light how exactly those distribution arrangements came to be.

Catch the full video below.

FULL DISCLOSURE: Tinley Beverage is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover Tinley Beverage on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.