Kleenex, the iconic facial tissue brand, will soon become a memory for Canadian consumers.

Kimberly-Clark (NYSE: KMB), the powerhouse behind various popular paper product brands such as Cottonelle, Huggies, Poise, and Depend, has announced its decision to cease the production of Kleenex facial tissues in Canada. However, Canadians can still expect to see other Kimberly-Clark products on store shelves.

Highlighting the challenges faced, Todd Fisher, Kimberly-Clark’s Canadian Vice-President, told CBC News in an email that operating within a “highly constrained supply environment” has made it increasingly difficult to sustain the business. He explains that the strategic withdrawal is intended to allow the company to instead reallocate its resources, enhancing focus on their other brands in the country.

While this decision marks the end of Kleenex facial tissues in Canada, the brand name will not vanish entirely. Kimberly-Clark will continue to offer their “professional facial products” and “consumer hand towel products” under the Kleenex name.

This move by Kleenex follows a trend witnessed in Canada, with other renowned consumer brands like Bugles snack chips, Skippy peanut butter, and Delissio frozen pizza, also making their exit in recent times.

Information for this story was found via CBC News and the sources mentioned. The author has no securities or affiliations related to this organization. Views expressed within are solely that of the author. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.