QYOU Media (TSXV: QYOU) last week launched its direct to consumer app, Q Play. The app, which is ad supported, enables consumers to watch all five The Q India channels from wherever they are, along with featured content, on a free basis. And just days later, the company has now entered a co-marketing initiative with InPlay Cricket.

The co-marketing deal will see the company’s QPlay app advertised on the InPlay Cricket app, as well as on CricketNews.com. Similarly, InPlay will be advertised on the firms QPlay app on the five Q India channels, with an emphasis on the firms channel QGameX, which is focused on live gaming.

“One cannot understate how obsessive the country of India is about cricket. It seems to capture the attention and passion of the entire nation. We could not imagine a better category to begin drawing attention to QPLAY and our brand than by tapping into that world with an app and website made specifically for cricket fans, particularly during the T20 tournament,” commented Curt Marvis, CEO of QYOU.

The InPlay app is a predictive app that enables users to predict results of the game, with prizes offered for correct guesses, while CricketNews.com closely follows the world of cricket. The feature for QPlay is notably set to occur during the T20 World Cup, which is viewed as one of the most popular and important competitions of the year within the sport.

“We believe a channel like QGameX along with all of our channels featuring content from digital and social stars will resonate with these massive audiences,” continued Marvis.

The QPlay app, launched officially last week, is focused on India’s direct to consumer market, which is expected to be a $100 billion industry by 2025. The app is expected to further drive adoption of the firms channels, with The Q India said to currently reach over 125 million viewers every week via branded content channels.

QYOU Media last traded at $0.135 on the TSX Venture.

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