New estimates show that despite huge discounts and the promise of better control with new safety tools, Twitter’s advertising revenue has continued to fall. And the main culprit for the resistance, according to advertisers, is how new owner Elon Musk has been behaving on the platform. Pre-Musk era Twitter historically earned more than 85% of … Continue reading Twitter Ad Revenue Evaporates As Advertisers Remain Wary of Musk