Vegaste Technologies (CSE: VEGA) is focusing its efforts on developing customer loyalty early in its growth cycle, with the firm announcing this morning that it has partnered with Neo Financial, a Calgary-based Fintech firm founded by the same team behind Skip The Dishes. The company has seen its PlantX e-commerce platform added to the soon-to-be-launched credit card rewards program.
The Neo Financial rewards program is to first launch in its home-city of Calgary, Alberta, before it rolls out across Western Canada and eventually the nation. Backed by early investors into firms such as Shopify, Skip The Dishes, Uber and Westjet, the company aims to reimagine spending, savings, and rewards programs within the banking industry. The firm has partnered with Mastercard to provide a no annual fee credit card, layered on top with a rewards program that focuses on instant cash rewards for consumers.
PlantX is to be part of the initial launch of Neo’s rewards program, with Canadian customers earning instant cash-back when they shop on the PlantX platform. The rewards service is expected to support incremental revenue, while also providing ongoing consumer loyalty to the brand and providing data-driven insights that would otherwise be unavailable.
We are really excited that PlantX will be included with other great companies in Neo’s initial launch. We believe in their rewards program and love that it will help our shared users have a more seamless, more enjoyable transaction experience.
Julia Frank, CEO of Vegaste Technologies
Today’s announcement is the latest in a string of recent developments put forth by Vegaste as it looks to secure its position as an industry leader within the plant-based foods sector. Just last Thursday, the company announced that it had partnered with LA-based chef Gregg Drusinsky to develop a plant-based menu of meals for delivery and distribution throughout Canada exclusive to PlantX. The latest move is a continuation of the firms philosophy of exploring innovative ways to expand its ecommerce capabilities and digital resources.
Vegaste Technologies last traded at $1.20 on the CSE.
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