X, formerly known as Twitter, has inked a first-of-its-kind deal with Paris Hilton, aiming to bolster its platform’s revenues under the leadership of CEO Linda Yaccarino. The two-year partnership will see Hilton collaborate with X to create four original video programs annually, encompassing live shopping and other exclusive content. Hilton, who is probably the world’s … Continue reading X Tries Again with Live Shopping, This Time with Paris Hilton