QYOU Media (TSXV: QYOU) has seen continued growth of its flagship channel, The Q India. The company released data on the ratings growth experienced by the channel over the last five weeks this morning, identifying that overall its gross ratings points have increased by 88%, rising from 1.06 to 1.96, ahead of household brand names such as HBO and Sony Pix.
Collected by the Broadcast Audience Research Council (BARC), which is the equivalent of Neilsen Ratings in North America, the data points to a continuously growing viewership base. The GRP rating is calculated based on actual viewer impressions, combined with time spent viewing. Impressions over the five week period outlined grew from 6.0 million, to that of 11.3 million. Comparatively, over the same period MTV, which is owned by Viacom and has much the same viewership demographics, saw its impressions decline from 35.6 million to 28.1 million, suggesting significant viewership is being drawn from the competitor.
Average time spent viewing meanwhile improved from 30 minutes per viewer to that of fifty minutes per viewer, the highest figure among the peers outlined, which include MTV, Disney, Times of India, HBO, and Sony Pix.
The overall improvement in both time spent viewing as well as viewership is believed to be due to a combination of several hit programs being aired on the channel, along with an ongoing focus on delivering more effective grid management.
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QYOU Media last traded at $0.05 on the TSX Venture.
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