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QYOU Media (TSXV: QYOU) has appointed Raj Mishra, a prominent figure in the Indian digital landscape, as the Group CEO for QYOU Media’s India operations, overseeing all of its business units. This strategic move is aimed at “increasing operational and financial synergies and strengths among the three primary business units” as it pushes further into the world of digital distribution and direct-to-consumer initiatives in India.
“We are thrilled to have Raj on board to direct the next phase of growth for our businesses in India. Working with him as a consultant to QYOU India over the last several months, it became clear to me and the Board that his skill set and experience were directly applicable to our overall business objective to become a larger brand with more direct to consumer initiatives in India,” said QYOU Media CEO and Co-Founder Curt Marvis.
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Marvis also highlighted Mishra’s “understanding and knowledge of how the creator economy works, as a result of his roles at both Musical.ly and TikTok.”
Mishra’s career includes being the first employee at Musical.ly in India (now TikTok), where he led the platform to over 60 million monthly active users. His role as the country head for both Musical.ly and TikTok following the acquisition by ByteDance marked a period of exceptional growth, involving the establishment of local teams, business partnerships, and nurturing the creator community.
Under his leadership, Musical.ly became the most downloaded app on Android and iOS app stores. The successful rebranding of musical.ly to TikTok in 2017 saw it rapidly becoming one of the most downloaded apps in India, with a staggering 610 million downloads in India alone in less than three years, representing over a quarter of all global downloads.
In 2019, Mishra took on a new challenge within ByteDance, spearheading the strategy for their newly launched suite of products, including the app Helo. Following this experience, Mishra joined Triller as the Country GM and India Head, laying the foundation for its expansion in India and the Asia-Pacific region. Recently, Mishra has been providing strategic guidance and revenue generation strategies for several digital and gaming companies, including QYOU’s India business units.
Raj Mishra’s journey with QYOU began when he joined the company’s board of directors on May 30th, 2023.
“I joined the board of QYOU Media because I was excited about the size and scope of the opportunity for which they have already built the foundation. In working directly with the business since that time, I now know that the potential is even greater than I had first realized. There is a tremendous amount of hard work, coordination and execution ahead and we have only scratched the surface of what is possible for QYOU,” Mishra said.
The QYOU Media business units in India encompass QYOU Media India Private Limited, which includes broadcast and CTV channels (88% owned), the influencer marketing business Chtrbox Technologies (98% owned), and Maxamtech Digital Ventures, a casual mobile free and real-money gaming business (51% owned).
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