YouTube star MrBeast has filed a trademark application for a mobile banking platform that would offer cryptocurrency trading, lending services, and traditional banking features to his massive young audience.
Beast Holdings LLC, the company owned by creator Jimmy Donaldson, submitted the “MrBeast Financial” application on October 13 to the US Patent and Trademark Office. Donaldson operates the most-subscribed YouTube channel with over 445 million followers.
The proposed app would provide online banking, cash advances, microfinance loans, cryptocurrency exchanges, investment advisory services, and credit and debit card issuance, according to the filing. It would also offer financial education services.
A March investor pitch deck indicated Donaldson’s team had engaged with established fintech companies to white-label their products, a strategy that would allow MrBeast to offer financial services while avoiding regulatory, credit risk, and capital requirements.
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The move would be a significant expansion beyond Donaldson’s existing business ventures, which include the Feastables chocolate brand, Beast Burgers restaurant chain, and Lunchly lunch products. He previously invested in fintech company Current in 2021. Reports also surfaced in September that Donaldson is developing a mobile phone service.
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