Ford Motor Co. (NYSE: F) announced Monday it will allow franchised dealers to sell certified pre-owned vehicles through Amazon (Nasdaq: AMZN), expanding the automaker’s online sales presence.
The partnership enables customers to browse inventory, arrange financing, and complete paperwork online through Amazon Autos before scheduling vehicle pickup at participating dealers. The program launches in Los Angeles, Seattle, and Dallas, with plans for national expansion in the coming months.
More than 160 of Ford’s approximately 2,900 US dealers have expressed interest in the program, company officials said. About a dozen dealers have completed onboarding, with roughly 10 more launching next week.
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Ford joins Hyundai Motor Co. as the second major automaker on Amazon Autos. Hyundai began selling new vehicles through the platform in late 2024, while Ford offers only certified pre-owned vehicles.
The vehicles come with manufacturer-backed warranties and a money-back guarantee. Customers can return vehicles within 14 days or 1,000 miles, whichever occurs first.
Fan Jin, global leader of Amazon Autos, said the addition provides customers access to vehicles backed by Ford’s inspection and warranty programs.
The deal maintains the traditional dealer model, with franchised retailers serving as the actual sellers while Amazon facilitates transactions. State laws in many jurisdictions require new vehicle sales to flow through franchised dealers.
The partnership comes as average new car prices exceeded $50,000, pushing more buyers toward used vehicles. Average prices for three-year-old used cars reached $31,067 in the third quarter, the highest level in three years, according to Edmunds.com.
Ford officials said the company will evaluate customer response to certified pre-owned sales before deciding whether to add new vehicles to the platform.
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