QYOU Media (TSXV: QYOU) is looking to exploit gamification of its content. The firm this morning announced that it has entered into a partnership with Mzaalo, an online video streaming app.
The partnership is expected to expand the distribution of the firms flagship channel, The Q India, while also introducing gamification to the channel. Consumers whom watch The Q on the Mzaalo platform will be able to receive rewards based on viewership, which can be used to purchase digital goods, games, merchandise, and to provide charitable giving.
The Mzaalo platform reportedly has over 25 content partners signed on to use its blockchain-based video streaming app, with over 12,000 programs available on the platform including Bollywood films, original shows, music videos and more. The Q is set to be the latest network to add its content to the platform, bringing with it its digital content creators.
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“Mzaalo, in tandem with their underlying technology from Xfinite, have created a best in class next gen platform that could not be more perfectly matched to the content and target audience for The Q. We know that our digital and social media content creators design programming for young India that often relies on finding distribution platforms that leverage the technology that will drive content consumption in the future,” commented Curt Marvis, CEO of Qyou Media.
QYOU Media last traded at $0.24 on the TSX Venture.
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