QYOU Media (TSXV: QYOU) announced this morning that it has commenced influencer marketing within India via The Q India. The announcement comes with the news of the company securing a campaign with StoryTel India.
StoryTel India is a subsidiary of StoryTel, an audio book and ebook platform that currently has a library of over 100,000 titles within India alone. The company, based in Sweden, is a tech upstart with operations focused on over twenty countries. The company focuses on non-english speaking countries wherein it is able to catch market share without any major competitors.
QYOU, through its The Q India subsidiary, will establish a marketing campaign for the firm utilizing its social media influences. Content is expected to occur on both Youtube and Instragram’s platform. The campaign marks the first influencer campaign within India for QYOU Media.
“We are thrilled to kick off our Influencer Marketing business with StoryTel. We have a robust pipeline of new opportunities and we look forward to future integrations with our channel Q India as it continues to grow its reach and viewership. We view this as only the beginning of a significant revenue stream for The Q India in 2019 and beyond.”
Krishna Menon, Chief Revenue Officer of The Q India
The announcement comes on the heals of QYOU’s June news release wherein it identified that the firm had generated $1.3 million in revenues through its North America influencer marketing business for the latest quarter. No revenue estimates were provided in relation to the StoryTel campaign.
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QYOU has had a particular focus on its India operations as of late, with the firm recently partnering with the largest ad network in the nation. The recent announcement further enhances QYOU’s focus on monetizing online content and digital media.
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