Robinhood (NASDAQ: HOOD) is moving deeper into sports wagering–adjacent territory, announcing on Tuesday that it will launch pro and college football prediction markets in partnership with Kalshi. The rollout begins “in the coming days,” with contracts tied to the first two weeks of the NFL and college seasons and additional weekly matchups added as the year progresses.
At launch, customers can trade outcomes on “the most popular” professional games and contests involving all Power Four schools and independents. Robinhood says these markets differ from traditional sports betting by letting buyers and sellers set prices against each other.
Trading will be available daily from 8:00 a.m. ET to 3:00 a.m. ET.
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“Football is far and away the most popular sport in America,” said JB Mackenzie, Robinhood’s VP & GM of Futures and International. “Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs.”
Management has been explicit about the commercial intent. On the second-quarter earnings call last month, CFO Jason Warnick said the firm is seeing its strongest engagement in sports wagers, with CEO Vlad Tenev calling sports betting “a big opportunity.”
Robinhood’s prediction hub previously debuted with KalshiEX-listed contracts on macro and sports outcomes—most notably markets on the upper bound of the Fed funds rate for May 2025 and men’s and women’s NCAA March Madness—after an earlier February 2025 attempt to offer “Pro Football Championship” Super Bowl contracts that were halted at the CFTC’s request.
Since unveiling prediction markets late last year, Robinhood says users have traded more than two billion contracts on the platform.
In Q2 2025, the firm’s total net revenues rose 45% year over year to $989 million, while net income doubled, up 105% to $386 million. Funded customers grew 10% year over year to 26.5 million.
This comes after the company recently expanded Robinhood Legend access to all customers in the UK, hosted a product spotlight livestream in June that introduced Legend charts on mobile, and is preparing for the HOOD Summit 2025 in September.
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